Tin Tức

1. Questions

Part 1 – Advertisements (10 Questions)

1. Do you often notice advertisements?

2. What kinds of advertisements do you see most frequently?

3. Do advertisements influence your shopping decisions?

4. Have you ever bought something because of an advertisement?

5. What makes an advertisement memorable?

6. Do you prefer online advertisements or traditional advertisements?

7. Are there too many advertisements nowadays?

8. What kinds of products are heavily advertised in your country?

9. Do you usually skip advertisements online?

10. Have advertisements changed compared to the past?

Part 2 – Cue Card (1 Question)
Describe an advertisement that you remember well.

You should say:

• what the advertisement was about

• where you saw it

• what it looked like

• and explain why you remember it.

Part 3 – Advertisements Discussion (10 Questions)

1. Why are advertisements important for businesses?

2. How do advertisements influence consumers?

3. Should advertisements aimed at children be controlled?

4. What are the disadvantages of excessive advertising?

5. How has social media changed advertising?

6. Why do companies use celebrities in advertisements?

7. Are online advertisements more effective than traditional ones?

8. How can consumers avoid misleading advertisements?

9. Do you think advertisements affect people’s lifestyles?

10. What will advertising look like in the future?

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2. Questions & Answers

Question 1: Do you often notice advertisements?

Yes, I notice advertisements very frequently because they appear almost everywhere in modern life, especially on social media, websites, and public spaces. Since people spend so much time online nowadays, digital advertising has become extremely difficult to avoid. Some advertisements are visually attractive and creative, while others can feel repetitive or distracting. I think advertising has become an unavoidable part of daily life.

Digital advertising (n.phr): quảng cáo kỹ thuật số
e.g: Companies invest heavily in digital advertising.

Public space (n.phr): không gian công cộng
e.g: Cities contain advertisements in public spaces.

Visually attractive (adj.phr): hấp dẫn về mặt hình ảnh
e.g: Good advertisements are visually attractive.

Daily life (n.phr): cuộc sống hằng ngày
e.g: Technology affects daily life.

 

Question 2: What kinds of advertisements do you see most frequently?

I mostly see advertisements related to technology, fashion, food delivery services, and online shopping platforms. Social media applications often show personalized advertisements based on users’ interests and browsing behavior. In addition, video advertisements have become increasingly common on streaming platforms and short-form video applications. I think targeted advertising has become extremely advanced nowadays.

Food delivery service (n.phr): dịch vụ giao đồ ăn
e.g: Food delivery services are very popular.

Personalized advertisement (n.phr): quảng cáo cá nhân hóa
e.g: Social media uses personalized advertisements.

Browsing behavior (n.phr): hành vi lướt web
e.g: Websites track browsing behavior.

Streaming platform (n.phr): nền tảng phát trực tuyến
e.g: Netflix is a streaming platform.

 

Question 3: Do advertisements influence your shopping decisions?

Yes, advertisements can influence my decisions to some extent because effective marketing often increases curiosity and awareness about products. Attractive visuals and persuasive messages sometimes encourage consumers to try new products or services. However, I usually research reviews and compare options before making important purchases. I think consumers should think critically rather than trusting advertisements completely.

Persuasive message (n.phr): thông điệp thuyết phục
e.g: Advertisements use persuasive messages.

Consumer awareness (n.phr): nhận thức người tiêu dùng
e.g: Campaigns improve consumer awareness.

Critical thinking (n.phr): tư duy phản biện
e.g: Schools should teach critical thinking.

Purchase decision (n.phr): quyết định mua hàng
e.g: Reviews affect purchase decisions.

 

Question 4: Have you ever bought something because of an advertisement?

Yes, I have purchased products after seeing attractive advertisements online, especially clothing and technology-related items. In some cases, advertisements introduced products that I genuinely found useful or interesting. However, there were also situations where the actual product did not fully match the advertisement’s promises. Since then, I have become more careful and selective when making purchases.

Technology-related item (n.phr): sản phẩm liên quan công nghệ
e.g: Students buy technology-related items.

Selective (adj): có chọn lọc
e.g: Consumers are becoming more selective.

Actual product (n.phr): sản phẩm thực tế
e.g: The actual product looked different.

Make a purchase (v.phr): thực hiện mua hàng
e.g: Customers make purchases online.

 

Question 5: What makes an advertisement memorable?

I think memorable advertisements usually combine creativity, emotional storytelling, and visually impressive content. Advertisements that create emotional reactions or use humor are often easier for audiences to remember. In addition, music, slogans, and strong visual identity can make advertisements more recognizable. I believe originality is extremely important in advertising.

Emotional storytelling (n.phr): kể chuyện cảm xúc
e.g: Brands use emotional storytelling.

Visual identity (n.phr): nhận diện hình ảnh
e.g: Logos strengthen visual identity.

Recognizable (adj): dễ nhận biết
e.g: Famous brands are recognizable.

Originality (n): tính sáng tạo độc đáo
e.g: Originality attracts attention.

 

Question 6: Do you prefer online advertisements or traditional advertisements?

I personally think online advertisements are more convenient and effective because they can reach specific audiences more accurately. Digital advertising also allows consumers to access products and information immediately through links or applications. However, traditional advertisements such as billboards or television commercials can still create strong public awareness. I think both forms remain important for different purposes.

Specific audience (n.phr): đối tượng cụ thể
e.g: Companies target specific audiences.

Public awareness (n.phr): nhận thức công chúng
e.g: Campaigns increase public awareness.

Television commercial (n.phr): quảng cáo truyền hình
e.g: Television commercials are expensive.

Digital platform (n.phr): nền tảng kỹ thuật số
e.g: Businesses advertise on digital platforms.

 

Question 7: Are there too many advertisements nowadays?

Yes, I think modern society is overloaded with advertisements because people encounter marketing content constantly throughout the day. Advertisements appear on websites, public transport, social media, videos, and even mobile applications. Excessive advertising can become distracting and emotionally exhausting for consumers. I believe companies should balance promotion with user experience more carefully.

Marketing content (n.phr): nội dung tiếp thị
e.g: Social media contains marketing content.

Excessive advertising (n.phr): quảng cáo quá mức
e.g: Excessive advertising annoys consumers.

User experience (n.phr): trải nghiệm người dùng
e.g: Websites should improve user experience.

Emotionally exhausting (adj.phr): gây mệt mỏi tinh thần
e.g: Constant notifications feel emotionally exhausting.

 

Question 8: What kinds of products are heavily advertised in your country?

In Vietnam, products related to technology, cosmetics, fashion, food delivery, and financial services are heavily advertised. Many companies also invest significantly in social media marketing because younger generations spend large amounts of time online. In addition, advertisements for educational programs and language courses are very common. I think digital platforms have become the main advertising environment nowadays.

Financial service (n.phr): dịch vụ tài chính
e.g: Banks provide financial services.

Social media marketing (n.phr): tiếp thị mạng xã hội
e.g: Companies use social media marketing.

Educational program (n.phr): chương trình giáo dục
e.g: Universities promote educational programs.

Digital platform (n.phr): nền tảng kỹ thuật số
e.g: Businesses advertise on digital platforms.

 

Question 9: Do you usually skip advertisements online?

Yes, I usually skip online advertisements whenever possible, especially if they interrupt videos or online activities. Many advertisements feel repetitive and unrelated to my interests, which can become annoying over time. However, I occasionally watch advertisements that are creative or provide genuinely useful information. I think audiences prefer advertisements that feel natural rather than intrusive.

Interrupt activity (v.phr): làm gián đoạn hoạt động
e.g: Notifications interrupt activities.

Repetitive (adj): lặp đi lặp lại
e.g: Some advertisements are repetitive.

Intrusive (adj): gây phiền
e.g: Pop-up ads feel intrusive.

Useful information (n.phr): thông tin hữu ích
e.g: Consumers appreciate useful information.

 

Question 10: Have advertisements changed compared to the past?

Yes, advertisements have changed dramatically because technology and social media have transformed communication methods. In the past, advertising mainly appeared on television, newspapers, and billboards, while modern advertising is now heavily digital and personalized. Companies also use influencers, short videos, and data analysis to target consumers more effectively. I think advertising has become much more interactive and sophisticated.

Communication method (n.phr): phương thức giao tiếp
e.g: Technology changes communication methods.

Personalized advertising (n.phr): quảng cáo cá nhân hóa
e.g: Apps use personalized advertising.

Data analysis (n.phr): phân tích dữ liệu
e.g: Businesses use data analysis.

Interactive (adj): mang tính tương tác
e.g: Modern advertisements are interactive.

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Part 2: Describe an advertisement that you remember well.

One advertisement that I remember very clearly was a short video campaign promoting environmental protection and reducing plastic waste. I first saw it on a social media platform a few years ago while watching videos online. Although it was technically an advertisement for an environmentally friendly company, the video focused much more on emotional storytelling and social awareness than direct product promotion. That was one of the main reasons why it became so memorable for me.

The advertisement showed scenes of oceans, beaches, and natural environments that were heavily polluted by plastic waste. It also included emotional images of marine animals being negatively affected by environmental pollution. Throughout the video, soft background music and emotional narration were used to create a serious and reflective atmosphere. Instead of aggressively encouraging people to purchase products, the advertisement encouraged viewers to change small daily habits in order to protect the environment.

What made the advertisement especially effective was the emotional impact it created. Many advertisements are quickly forgotten because they focus too heavily on selling products, but this campaign connected with audiences emotionally and socially. The combination of powerful visuals, meaningful storytelling, and environmental messages made the advertisement feel sincere and socially responsible. I think people often remember advertisements that make them think deeply or feel emotionally connected to important issues.

Another reason why I remember the advertisement is because it influenced my personal behavior to some extent. After watching it, I became more conscious about reducing single-use plastic and paying attention to environmental issues in daily life. Although one advertisement alone cannot completely change society, it can still raise awareness and encourage small positive actions among viewers. I believe advertising can become a powerful educational tool when used responsibly.

I also appreciated the creative production quality of the advertisement. The visuals were visually impressive, the music matched the emotional tone perfectly, and the message was communicated clearly without feeling overly commercialized. In modern society, consumers are exposed to large amounts of advertising every day, so originality and emotional authenticity are extremely important for attracting attention. I think memorable advertisements usually focus on human emotions rather than only business goals.

Overall, that environmental advertisement left a strong impression on me because it successfully combined creativity, emotional storytelling, and social responsibility. Although it was created for marketing purposes, it also communicated an important message about environmental protection and personal responsibility. In my opinion, the best advertisements are the ones that influence people positively while remaining emotionally meaningful and visually memorable.

Environmental protection (n.phr): bảo vệ môi trường
e.g: Schools teach environmental protection.

Plastic waste (n.phr): rác thải nhựa
e.g: Oceans contain large amounts of plastic waste.

Emotional storytelling (n.phr): kể chuyện cảm xúc
e.g: Advertisements use emotional storytelling.

Social awareness (n.phr): nhận thức xã hội
e.g: Campaigns improve social awareness.

Single-use plastic (n.phr): nhựa dùng một lần
e.g: Governments limit single-use plastic.

Educational tool (n.phr): công cụ giáo dục
e.g: Social media can become an educational tool.

Production quality (n.phr): chất lượng sản xuất
e.g: High production quality attracts viewers.

Emotional authenticity (n.phr): tính chân thật cảm xúc
e.g: Audiences value emotional authenticity.

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Part 3 – Discussion

Question: Why are advertisements important for businesses?

Advertisements are important because they help businesses increase public awareness, attract customers, and promote products or services effectively. In competitive markets, advertising also allows companies to differentiate themselves from competitors and strengthen brand identity. In addition, successful marketing campaigns can significantly increase sales and customer engagement. I think advertising is essential for modern business growth.

Public awareness (n.phr): nhận thức công chúng
e.g: Advertising increases public awareness.

Brand identity (n.phr): nhận diện thương hiệu
e.g: Logos strengthen brand identity.

Marketing campaign (n.phr): chiến dịch tiếp thị
e.g: Companies launch marketing campaigns.

Customer engagement (n.phr): sự tương tác khách hàng
e.g: Social media improves customer engagement.

 

Question: How do advertisements influence consumers?

Advertisements influence consumers by creating interest, shaping opinions, and encouraging purchasing behavior. Attractive visuals, emotional messages, and persuasive language can make products appear more desirable or valuable. In addition, repeated exposure to advertisements often affects consumer preferences subconsciously over time. I think advertising strongly influences modern consumer culture.

Purchasing behavior (n.phr): hành vi mua hàng
e.g: Discounts influence purchasing behavior.

Persuasive language (n.phr): ngôn ngữ thuyết phục
e.g: Advertisements use persuasive language.

Consumer preference (n.phr): sở thích người tiêu dùng
e.g: Marketing changes consumer preferences.

Repeated exposure (n.phr): tiếp xúc lặp lại
e.g: Repeated exposure increases familiarity.

 

Question: Should advertisements aimed at children be controlled?

Yes, I think advertisements targeting children should be carefully controlled because young audiences are more vulnerable to manipulation and persuasive marketing. Many children cannot fully distinguish between entertainment and commercial advertising. In addition, advertisements for unhealthy food or unnecessary products may negatively influence children’s habits and behavior. I believe governments should create stricter regulations to protect young consumers.

Target audience (n.phr): đối tượng mục tiêu
e.g: Children are target audiences for toys.

Persuasive marketing (n.phr): tiếp thị mang tính thuyết phục
e.g: Companies use persuasive marketing.

Government regulation (n.phr): quy định của chính phủ
e.g: Governments create advertising regulations.

Young consumer (n.phr): người tiêu dùng trẻ
e.g: Young consumers are easily influenced.

 

Question: What are the disadvantages of excessive advertising?

Excessive advertising can become distracting, stressful, and emotionally exhausting for consumers because people are constantly exposed to promotional content. In addition, misleading advertisements may encourage unnecessary spending or unrealistic expectations. Too much advertising can also reduce user experience and create negative attitudes toward brands. I think companies should advertise responsibly and ethically.

Promotional content (n.phr): nội dung quảng bá
e.g: Websites contain promotional content.

Misleading advertisement (n.phr): quảng cáo gây hiểu lầm
e.g: Misleading advertisements damage trust.

Unrealistic expectation (n.phr): kỳ vọng không thực tế
e.g: Social media creates unrealistic expectations.

Ethically (adv): một cách có đạo đức
e.g: Businesses should advertise ethically.

 

Question: How has social media changed advertising?

Social media has transformed advertising because companies can now target specific audiences more accurately and interact directly with consumers online. Influencers, short videos, and personalized advertisements have become extremely common on digital platforms. In addition, social media allows advertisements to spread quickly through sharing and online trends. I think advertising has become much more interactive and data-driven.

Specific audience (n.phr): đối tượng cụ thể
e.g: Brands target specific audiences.

Digital platform (n.phr): nền tảng kỹ thuật số
e.g: Businesses advertise on digital platforms.

Personalized advertisement (n.phr): quảng cáo cá nhân hóa
e.g: Apps show personalized advertisements.

Data-driven (adj): dựa trên dữ liệu
e.g: Modern marketing is data-driven.

 

Question: Why do companies use celebrities in advertisements?

Companies use celebrities because famous individuals attract public attention and increase brand recognition more effectively. Consumers may also trust or admire celebrities, which can positively influence purchasing decisions. In addition, celebrity endorsements often create stronger emotional connections between brands and audiences. However, I think the product quality itself remains the most important factor.

Brand recognition (n.phr): độ nhận diện thương hiệu
e.g: Celebrities improve brand recognition.

Celebrity endorsement (n.phr): sự quảng bá của người nổi tiếng
e.g: Brands pay for celebrity endorsements.

Purchasing decision (n.phr): quyết định mua hàng
e.g: Reviews affect purchasing decisions.

Public attention (n.phr): sự chú ý công chúng
e.g: Influencers attract public attention.

 

Question: Are online advertisements more effective than traditional ones?

In many situations, yes, because online advertising can target audiences more precisely and measure customer engagement more accurately. Digital advertisements are also more flexible and cost-effective for businesses compared to television or newspaper advertising. However, traditional advertisements can still reach large public audiences and create strong brand familiarity. I think effectiveness depends on the target audience and marketing strategy.

Customer engagement (n.phr): sự tương tác khách hàng
e.g: Companies measure customer engagement.

Cost-effective (adj): tiết kiệm chi phí
e.g: Social media marketing is cost-effective.

Marketing strategy (n.phr): chiến lược tiếp thị
e.g: Businesses need marketing strategies.

Brand familiarity (n.phr): sự quen thuộc thương hiệu
e.g: Television increases brand familiarity.

 

Question: How can consumers avoid misleading advertisements?

Consumers can avoid misleading advertisements by researching products carefully, reading customer reviews, and comparing information from multiple sources before making purchases. In addition, critical thinking and consumer awareness are important for recognizing exaggerated marketing claims. Governments and organizations should also improve consumer protection regulations. I think informed consumers are less likely to be manipulated.

Customer review (n.phr): đánh giá khách hàng
e.g: Buyers read customer reviews.

Consumer awareness (n.phr): nhận thức người tiêu dùng
e.g: Campaigns improve consumer awareness.

Marketing claim (n.phr): tuyên bố tiếp thị
e.g: Some marketing claims are exaggerated.

Consumer protection (n.phr): bảo vệ người tiêu dùng
e.g: Governments improve consumer protection.

 

Question: Do you think advertisements affect people’s lifestyles?

Yes, advertisements strongly influence modern lifestyles because they shape consumer behavior, beauty standards, and spending habits. Advertising can also influence what people consider fashionable, successful, or socially desirable. In addition, constant exposure to luxury lifestyles in advertisements may create unrealistic expectations or financial pressure. I think advertising has both positive and negative social effects.

Beauty standard (n.phr): tiêu chuẩn sắc đẹp
e.g: Media affects beauty standards.

Spending habit (n.phr): thói quen chi tiêu
e.g: Advertising changes spending habits.

Luxury lifestyle (n.phr): lối sống xa hoa
e.g: Celebrities promote luxury lifestyles.

Financial pressure (n.phr): áp lực tài chính
e.g: Social comparison creates financial pressure.

 

Question: What will advertising look like in the future?

I think future advertising will become more personalized, interactive, and technology-based because digital platforms continue developing rapidly. Artificial intelligence and data analysis may allow companies to create highly customized advertisements for individual consumers. In addition, virtual reality and immersive experiences could become more common in marketing campaigns. However, privacy and ethical concerns may also become increasingly important.

Artificial intelligence (n.phr): trí tuệ nhân tạo
e.g: Companies use artificial intelligence in marketing.

Data analysis (n.phr): phân tích dữ liệu
e.g: Businesses rely on data analysis.

Immersive experience (n.phr): trải nghiệm nhập vai
e.g: Virtual reality creates immersive experiences.

Ethical concern (n.phr): mối lo ngại đạo đức
e.g: Technology creates ethical concerns.

 

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