1. Xây dựng ý tưởng
Đề bài
In the past, people travelled abroad to experience many differences from their home country. However, nowadays, places around the world are becoming increasingly similar. What are the reasons for this trend? Do the advantages of this development outweigh the disadvantages?

Dạng bài
Two-part question essay
Xác định chủ đề và luận điểm
Topic: Globalization and Cultural Homogenization
Luận điểm 1: Causes of global similarity
Global brands: thương hiệu toàn cầu
International tourism: du lịch quốc tế
Digital communication: giao tiếp số
Media influence: ảnh hưởng truyền thông
Urban development models: mô hình phát triển đô thị
Luận điểm 2: Advantages and disadvantages
Cultural accessibility: khả năng tiếp cận văn hóa
Consumer convenience: sự tiện lợi tiêu dùng
Economic integration: hội nhập kinh tế
Loss of cultural identity: mất bản sắc văn hóa
Decline of local traditions: sự mai một truyền thống địa phương
Triển khai ý tưởng
Position 1
Although globalization has made countries more connected and economically integrated, it has also reduced cultural uniqueness in many parts of the world.
→ Mặc dù toàn cầu hóa giúp các quốc gia kết nối và hội nhập kinh tế tốt hơn, nó cũng làm giảm tính độc đáo văn hóa ở nhiều nơi trên thế giới.
Ví dụ:
McDonald's stores in major cities
Global shopping malls
Position 2
While cultural similarities may reduce the sense of novelty in international travel, I believe the economic and social benefits generally outweigh the cultural drawbacks.
→ Mặc dù sự tương đồng văn hóa có thể làm giảm cảm giác mới lạ khi du lịch quốc tế, tôi tin rằng lợi ích kinh tế và xã hội nhìn chung vẫn vượt trội.
Ví dụ:
International hotel chains
Global digital platforms
2. Lập dàn ý cho đề theo PEEL
Introduction
Paraphrase: international destinations becoming increasingly alike
Questions: causes of this trend and overall evaluation
Thesis: globalization drives this change and benefits outweigh drawbacks
Body Paragraph 1
Point: globalization and technology are major driving forces
Evidence: global brands, social media, international business expansion
Explanation: consumer behavior and urban lifestyles become increasingly standardized
Link: cultural differences gradually become less visible
Body Paragraph 2
Point: global similarity creates both opportunities and cultural concerns
Evidence: easier travel, economic integration, declining local traditions
Explanation: convenience increases but cultural uniqueness may weaken
Link: overall benefits remain more significant
Conclusion
Summary: globalization creates both positive and negative consequences
Restate: advantages outweigh disadvantages despite cultural losses
3. Bài mẫu hoàn chỉnh
In the past, international travel often offered people the opportunity to experience cultures, lifestyles, and environments that were completely different from their own. Today, however, many destinations appear increasingly alike. I believe this trend is mainly driven by globalization and technological development, and although it creates certain cultural challenges, the advantages generally outweigh the disadvantages.
One of the primary reasons for this growing similarity is the expansion of global brands and international business networks. Large multinational companies now operate in almost every major city, offering similar products, services, and customer experiences. As a result, visitors can find the same restaurants, shopping centers, and entertainment facilities regardless of where they travel. In addition, digital communication and the strong media influence of global platforms have significantly shaped consumer preferences, fashion trends, and lifestyle choices across different countries. Furthermore, many cities now adopt similar urban development models, including modern transport systems, high-rise buildings, and commercial districts. These changes have gradually reduced visible cultural differences between nations.
Despite these concerns, this development also offers several important benefits. Greater cultural similarity improves cultural accessibility for international travelers, making unfamiliar destinations easier to navigate. In addition, standardized services increase consumer convenience, especially for tourists who may feel more comfortable in predictable environments. From an economic perspective, stronger economic integration encourages investment, trade, and employment opportunities across borders. However, this trend also contributes to the loss of cultural identity and the gradual decline of local traditions, as younger generations may become more attracted to global lifestyles than traditional customs.
Overall, although cultural homogenization may reduce some of the uniqueness associated with international travel, I believe its economic, social, and practical benefits clearly outweigh its disadvantages.
(Word count: 316)
4. Lexical Resources List
New Vocabulary
global brands (noun phrase): thương hiệu toàn cầu
E.g. Many developing countries are attracting more global brands.
digital communication (noun phrase): giao tiếp số
E.g. Modern businesses rely heavily on digital communication.
media influence (noun phrase): ảnh hưởng truyền thông
E.g. Social media has strong media influence on teenagers.
urban development models (noun phrase): mô hình phát triển đô thị
E.g. Asian cities often follow similar urban development models.
multinational companies (noun phrase): công ty đa quốc gia
E.g. Many multinational companies expand through franchising.
customer experiences (noun phrase): trải nghiệm khách hàng
E.g. Successful businesses focus on positive customer experiences.
cultural accessibility (noun phrase): khả năng tiếp cận văn hóa
E.g. Tourism can improve cultural accessibility for international visitors.
consumer convenience (noun phrase): sự tiện lợi tiêu dùng
E.g. Online shopping greatly increases consumer convenience.
economic integration (noun phrase): hội nhập kinh tế
E.g. Regional agreements promote economic integration.
loss of cultural identity (noun phrase): mất bản sắc văn hóa
E.g. Rapid modernization may cause the loss of cultural identity.
decline of local traditions (noun phrase): sự mai một truyền thống địa phương
E.g. Urbanization may accelerate the decline of local traditions.
consumer preferences (noun phrase): sở thích tiêu dùng
E.g. Advertising strongly shapes consumer preferences.
fashion trends (noun phrase): xu hướng thời trang
E.g. Social platforms quickly spread global fashion trends.
commercial districts (noun phrase): khu thương mại
E.g. Major cities often invest in commercial districts.
standardized services (noun phrase): dịch vụ được tiêu chuẩn hóa
E.g. International airports provide standardized services.
predictable environments (noun phrase): môi trường dễ đoán trước
E.g. Tourists often feel safer in predictable environments.
across borders (adverb phrase): xuyên biên giới
E.g. Technology allows businesses to operate across borders.
cultural homogenization (noun phrase): sự đồng nhất hóa văn hóa
E.g. Some scholars criticize cultural homogenization in modern societies.
visible cultural differences (noun phrase): khác biệt văn hóa dễ nhận thấy
E.g. Globalization may reduce visible cultural differences.
global lifestyles (noun phrase): lối sống toàn cầu
E.g. Young adults are increasingly influenced by global lifestyles.
Sentence Structures
1. Although + clause, I believe + clause (dùng để nhượng bộ trước khi đưa lập trường chính)
E.g. I believe this trend is mainly driven by globalization and technological development, and although it creates certain cultural challenges, the advantages generally outweigh the disadvantages.
2. As a result, subject + can + verb (dùng để diễn đạt hệ quả rõ ràng)
E.g. As a result, visitors can find the same restaurants, shopping centers, and entertainment facilities regardless of where they travel.
3. In addition, noun phrase + have/has + significantly + V3 (dùng để bổ sung nguyên nhân hoặc tác động)
E.g. In addition, digital communication and the strong media influence of global platforms have significantly shaped consumer preferences, fashion trends, and lifestyle choices across different countries.
4. Furthermore, subject + now + verb (dùng để mở rộng luận điểm)
E.g. Furthermore, many cities now adopt similar urban development models, including modern transport systems, high-rise buildings, and commercial districts.
5. From + noun phrase, subject + verb (dùng để chuyển góc nhìn phân tích)
E.g. From an economic perspective, stronger economic integration encourages investment, trade, and employment opportunities across borders.
6. However, this trend also + verb (dùng để chuyển sang mặt trái)
E.g. However, this trend also contributes to the loss of cultural identity and the gradual decline of local traditions, as younger generations may become more attracted to global lifestyles than traditional customs.
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