Tin Tức

1. Xây dựng ý tưởng

Đề bài

Some businesses nowadays use sports sponsorship as a form of advertisement. While some believe this benefits the sports industry, others argue it brings certain drawbacks. Discuss both perspectives and share your own view.

Dạng bài

Discussion essay

Xác định chủ đề và luận điểm

Topic: Sports Sponsorship and Advertising

 

Luận điểm 1: Benefits of sports sponsorship

Increased financial support for sports: tăng hỗ trợ tài chính cho thể thao

Improvement of sports facilities and training: cải thiện cơ sở vật chất và huấn luyện thể thao

Greater opportunities for athletes: nhiều cơ hội hơn cho vận động viên

Promotion of sporting events worldwide: quảng bá sự kiện thể thao toàn cầu

Development of youth sports programs: phát triển chương trình thể thao thanh thiếu niên

Increased public interest in sports: gia tăng sự quan tâm của công chúng đối với thể thao

Economic growth for the sports industry: tăng trưởng kinh tế cho ngành thể thao

 

Luận điểm 2: Drawbacks of sports sponsorship

Excessive commercialization of sports: thương mại hóa thể thao quá mức

Focus on profits instead of sportsmanship: tập trung vào lợi nhuận thay vì tinh thần thể thao

Promotion of unhealthy products: quảng bá sản phẩm không lành mạnh

Unfair influence of large corporations: ảnh hưởng không công bằng của các tập đoàn lớn

Pressure on athletes and teams: áp lực đối với vận động viên và đội tuyển

Overdependence on sponsorship funding: phụ thuộc quá nhiều vào tài trợ

Distraction from the true value of sports: làm mất đi giá trị thực sự của thể thao

 

Triển khai ý tưởng

 

Position 1

Sports sponsorship provides important financial support for athletes and sporting organizations, helping improve facilities and increase public participation in sports.

→ Tài trợ thể thao mang lại hỗ trợ tài chính quan trọng cho vận động viên và tổ chức thể thao, giúp cải thiện cơ sở vật chất và tăng sự tham gia của công chúng vào thể thao.

Ví dụ:

Companies sponsoring international tournaments

Funding for youth training academies

 

Position 2

However, excessive commercial involvement may damage the spirit of sports by prioritizing profits and advertising over fair competition and athletic values.

→ Tuy nhiên, sự tham gia thương mại quá mức có thể làm tổn hại tinh thần thể thao khi ưu tiên lợi nhuận và quảng cáo hơn là cạnh tranh công bằng và giá trị thể thao.

Ví dụ:

Alcohol and fast-food sponsorships

Excessive advertisements during sports events

 

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2. Lập dàn ý cho đề theo PEEL

 

Introduction

Paraphrase: many companies sponsor sports events and teams as a form of advertising

Question: whether sports sponsorship benefits or harms the sports industry

Thesis: although sports sponsorship can create certain disadvantages, I believe it is largely beneficial because it provides financial support and encourages sports development

 

Body Paragraph 1

Point: sports sponsorship brings significant benefits to the sports industry

Evidence: funding for facilities, athlete training, global events, youth programs

Explanation: sponsorship helps sports organizations improve quality and accessibility

Link: financial investment contributes to the growth of sports worldwide

 

Body Paragraph 2

Point: commercial sponsorship can also negatively affect sports

Evidence: excessive advertising, unhealthy sponsors, pressure on athletes, focus on profits

Explanation: businesses may prioritize marketing goals over sportsmanship and fairness

Link: sports organizations should regulate sponsorship activities carefully

 

Conclusion

Summary: sports sponsorship has both advantages and disadvantages

Restate: despite some negative effects, sponsorship remains beneficial when properly controlled

 

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3. Bài mẫu hoàn chỉnh

In recent years, many companies have used sports sponsorship as a form of advertising by supporting teams, athletes, and major sporting events. While some people believe this trend greatly benefits the sports industry, others argue that it can negatively affect the true spirit of sports. In my opinion, although sports sponsorship has certain drawbacks, its overall impact is largely positive.

One major advantage of sports sponsorship is the increased financial support for sports. Sponsorship agreements provide funding for stadiums, training facilities, equipment, and international competitions that may otherwise struggle financially. As a result, many sports organizations can improve the quality of their programs and attract more participants. In addition, sponsorship creates greater opportunities for athletes, especially young athletes who need financial assistance to continue professional training. Businesses also contribute to the development of youth sports programs, helping children gain access to sports education and healthier lifestyles. Furthermore, sponsorship increases media coverage and public attention, leading to increased public interest in sports and the promotion of sporting events worldwide. Major tournaments such as the Olympic Games and international football competitions rely heavily on corporate sponsorship to operate successfully.

However, there are also concerns about the negative effects of sports sponsorship. One important issue is the excessive commercialization of sports, where companies focus more on advertising than on supporting athletic values. In some cases, sports events become dominated by brand logos and commercial promotions, distracting audiences from the actual competition. Another problem is the promotion of unhealthy products, such as alcohol, gambling services, or fast food, through sports sponsorship. This may send negative messages to young fans who strongly admire athletes and sports teams. Furthermore, the focus on profits instead of sportsmanship may place additional pressure on athletes and organizations to satisfy commercial expectations rather than prioritize fair competition.

Overall, although sports sponsorship can create certain negative effects, I believe it remains highly beneficial for the sports industry. With proper regulations and responsible sponsorship practices, businesses can continue supporting sports development without damaging the core values of athletic competition.

(Word count: 327)

 

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4. Lexical Resources List

 

New Vocabulary

1. increased financial support for sports (noun phrase): tăng hỗ trợ tài chính cho thể thao

   E.g. Sponsorship provides increased financial support for sports.

2. improvement of sports facilities and training (noun phrase): cải thiện cơ sở vật chất và huấn luyện thể thao

   E.g. Investment leads to the improvement of sports facilities and training.

3. greater opportunities for athletes (noun phrase): nhiều cơ hội hơn cho vận động viên

   E.g. Sponsorship creates greater opportunities for athletes.

4. promotion of sporting events worldwide (noun phrase): quảng bá sự kiện thể thao toàn cầu

   E.g. Television supports the promotion of sporting events worldwide.

5. development of youth sports programs (noun phrase): phát triển chương trình thể thao thanh thiếu niên

   E.g. Governments encourage the development of youth sports programs.

6. increased public interest in sports (noun phrase): gia tăng sự quan tâm của công chúng đối với thể thao

   E.g. International tournaments create increased public interest in sports.

7. economic growth for the sports industry (noun phrase): tăng trưởng kinh tế cho ngành thể thao

   E.g. Sponsorship contributes to economic growth for the sports industry.

8. excessive commercialization of sports (noun phrase): thương mại hóa thể thao quá mức

   E.g. Fans criticize the excessive commercialization of sports.

9. focus on profits instead of sportsmanship (noun phrase): tập trung vào lợi nhuận thay vì tinh thần thể thao

   E.g. Some companies prioritize a focus on profits instead of sportsmanship.

10. promotion of unhealthy products (noun phrase): quảng bá sản phẩm không lành mạnh

    E.g. Critics oppose the promotion of unhealthy products in sports.

11. unfair influence of large corporations (noun phrase): ảnh hưởng không công bằng của các tập đoàn lớn

    E.g. Smaller clubs may suffer from the unfair influence of large corporations.

12. pressure on athletes and teams (noun phrase): áp lực đối với vận động viên và đội tuyển

    E.g. Commercial expectations increase pressure on athletes and teams.

13. overdependence on sponsorship funding (noun phrase): phụ thuộc quá nhiều vào tài trợ

    E.g. Some sports organizations face overdependence on sponsorship funding.

14. distraction from the true value of sports (noun phrase): làm mất đi giá trị thực sự của thể thao

    E.g. Excessive advertising causes a distraction from the true value of sports.

15. sponsorship agreements (noun phrase): hợp đồng tài trợ

    E.g. Teams often negotiate large sponsorship agreements.

16. training facilities (noun phrase): cơ sở huấn luyện

    E.g. Athletes require modern training facilities.

17. professional training (noun phrase): đào tạo chuyên nghiệp

    E.g. Young players need access to professional training.

18. media coverage (noun phrase): sự đưa tin truyền thông

    E.g. Sponsorship increases global media coverage.

19. commercial promotions (noun phrase): hoạt động quảng bá thương mại

    E.g. Sports events contain many commercial promotions.

20. fair competition (noun phrase): cạnh tranh công bằng

    E.g. Athletes should focus on fair competition.

 

Sentence Structures

1. While some people believe + clause, others argue that + clause. In my opinion, + clause (dùng để mở bài discussion essay)

E.g. While some people believe this trend greatly benefits the sports industry, others argue that it can negatively affect the true spirit of sports. In my opinion, although sports sponsorship has certain drawbacks, its overall impact is largely positive.

2. One major advantage of + noun phrase + is + noun phrase (dùng để mở đoạn lợi ích)

E.g. One major advantage of sports sponsorship is the increased financial support for sports.

3. As a result, + noun phrase + can + verb + noun phrase (dùng để nêu kết quả tích cực)

E.g. As a result, many sports organizations can improve the quality of their programs and attract more participants.

4. Another problem is + noun phrase, which + may + verb + noun phrase (dùng để mở rộng tác hại)

E.g. Another problem is the promotion of unhealthy products, which may send negative messages to young fans who strongly admire athletes and sports teams.

5. Furthermore, + noun phrase + may + verb + noun phrase rather than + verb + noun phrase (dùng để so sánh tác động tiêu cực)

E.g. Furthermore, the focus on profits instead of sportsmanship may place additional pressure on athletes and organizations to satisfy commercial expectations rather than prioritize fair competition.

6. Overall, although + noun phrase + can + verb + noun phrase, I believe + clause (dùng để kết luận)

E.g. Overall, although sports sponsorship can create certain negative effects, I believe it remains highly beneficial for the sports industry.

 

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